Bundle Drop
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This document is awaiting legal review

Privacy notice

Last updated 4 October 2026

Where you're staying and when is sensitive, and so is anything about your baby. This notice explains what we collect, why, who we share it with, how long we keep it, and what you can do about it.

Contents

  1. 1. Who we are
  2. 2. What we collect
  3. 3. Why we use it, and our lawful basis
  4. 4. Who we share it with
  5. 5. International transfers
  6. 6. How long we keep it
  7. 7. Your rights
  8. 8. Keeping it safe
  9. 9. Cookies and similar technologies
  10. 10. Changes to this notice

1.Who we are

Bundle Drop is run by [Company name], a company registered in the UK (company number [Company number]), whose registered address is [Registered address]. We are the controller of the personal data described here and are registered with the Information Commissioner's Office (registration [ICO registration number]).

For anything about your data, email [email protected]. For anything else, [email protected].

2.What we collect

We only ask for what we need to get the right things to the right place at the right time.

When you plan and place an order

  • Contact details: your name, email address and mobile number.
  • Where and when: the address you're staying at, the name of the hotel, building or host, any access notes you give us (for example who to leave it with), your arrival date and time, and how many nights you're away.
  • About your baby: nappy size and whether you're bottle-feeding, so we can work out quantities. We don't ask for your baby's name, age or date of birth.
  • Order details: what's in your bundle, prices, any promo or partner code, delivery option, payment status, refunds and changes you make.
  • Where you came from: if you arrived through a partner link or a campaign, the partner code and campaign tags (for example "utm_source"), and the website that sent you, without any query string.
  • Feedback: if you answer our short questionnaire after delivery, what was missing, what you didn't need, a score and any comments.

When we deliver

  • Delivery updates: status updates from us or the courier, and an estimated arrival time.
  • The driver's location while your bundle is on its way. This is the driver's location, not yours: we never ask for or collect your location.
  • A photo of the delivery where we leave it, so you can see it arrived. We strip location and camera information from the photo before storing it.

If you create an account

  • Your name, email address and a password, which we store only as a secure one-way hash.
  • Whether your email is verified, and your saved preferences (nappy size, feeding and usual delivery option) so you can plan again quickly.

In our apps

  • If you turn on notifications, a push token from Apple or Google and the order references it should update. We use it only for delivery updates.

If we don't deliver to you yet

  • If you ask us to tell you when we start delivering to an address, the postcode and your email. We only email you after you confirm, and only about that.

If you apply to be a partner

  • Your business name and type, your name, email, and optionally phone number, number of rooms or properties, postcode, website and message.

Usage counts

  • We count how visits move through our site and apps (for example "checked a postcode", "saw a quote", "paid") against a random visit number that is forgotten when you close the tab. We record only the first half of a postcode (such as "AB1"), round prices into £10 bands, and never store your IP address or browser details with these counts. You can switch this off on our cookies page.

Card details

Payments are handled by Stripe. We never see or store your card number.

3.Why we use it, and our lawful basis

What we doLawful basis
Work out your bundle, take payment, pick, pack and deliver it, send order and delivery updates, handle changes, cancellations and refundsContract: we need it to do what you asked
Run your account, keep it secure and let you plan againContract
Show you the live delivery map and the delivery photoContract
Credit a partner who referred you and pay their fee (they never see your details)Legitimate interests: running our partner programme
Ask once for feedback after deliveryLegitimate interests: improving the service
Usage counts to understand which pages and channels workLegitimate interests, with an easy way to opt out
Prevent fraud and abuse, and keep our systems secureLegitimate interests
Occasional news and offers, only if you ticked the boxConsent, which you can withdraw at any time
Email you when we start delivering to your postcodeConsent, confirmed by email
Keep tax and accounting recordsLegal obligation

We don't make decisions about you based only on automated processing that have legal or similarly significant effects. We do calculate bundle quantities automatically from your trip; you can always change your order or ask us.

4.Who we share it with

We don't sell your data or share it for advertising. We use trusted providers who act on our instructions:

ProviderWhat forWhere
RailwayHosting our servers, database and delivery photosNetherlands (EU)
StripeTaking card, Apple Pay and Google Pay payments and refundsUK, EU and US
The courier carrying your bundle (for example Stuart, or our own driver)Your name, mobile number, delivery address, access notes and delivery window, to deliver itUK
postcodes.ioLooking up the location of a postcode. Only the postcode is sentUK
ResendSending emails such as order confirmations and delivery updatesUS and EU
Apple and GoogleDelivering app notifications, if you turn them onUS and EU
OpenStreetMap and Apple MapsShowing map tiles on the order page. Your device requests the tiles directlyUK, EU and US

Stripe is also responsible for the card data it collects; see Stripe's privacy policy. We may also share information if the law requires it, or to protect people's safety.

Partners who referred you see only how many orders came through their link and the fees they've earned. They never see your name, contact details or address.

5.International transfers

Our main systems are in the EU, which the UK recognises as providing adequate protection. Where a provider handles data in the US or elsewhere, we rely on the UK-US data bridge where the provider is certified, or on the UK International Data Transfer Agreement or Addendum to the EU standard contractual clauses.

6.How long we keep it

DataHow long
Your name, contact details, address and access notes on an order90 days after the order is delivered, cancelled or refunded. Then we remove them and keep only the first half of the postcode
The order itself (items, prices, costs, payments and refunds)Six years, for tax and accounting, without your contact details or address
Unpaid ordersMarked as failed after 7 days, then treated as above
The driver's location during delivery7 days after delivery
Delivery photos30 days after delivery
Your account and saved preferencesUntil you delete your account
Delivery alert requestsUnconfirmed requests: 7 days. Confirmed: the email address is removed after 12 months
Notification history90 days
Usage countsIndividual events: 90 days. After that, only daily totals
Postcode lookup cache (postcodes only)30 days
Partner applicationsWhile we consider them. Declined applications are deleted within 12 months

7.Your rights

You have the right to:

  • get a copy of your data. Signed in, you can download it straight away from your account;
  • have it corrected if it's wrong;
  • have it deleted. You can delete your account yourself from your account; we keep order records we need for tax, without your contact details;
  • object to, or ask us to restrict, how we use it;
  • take it with you in a machine-readable format;
  • withdraw consent, for example by unsubscribing from news emails.

Email [email protected] for anything you can't do in your account. We'll reply within one month.

If you're unhappy with how we've handled your data, please tell us first. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.

8.Keeping it safe

Everything is encrypted in transit. Passwords are stored as one-way hashes, staff accounts need two-step sign-in, and access to customer details is limited to the people who fulfil your order. Delivery photos and driver locations are only shown to someone with your order link or your account.

9.Cookies and similar technologies

We use a small number of first-party cookies and browser storage items to keep you signed in, remember a partner referral and count visits. We don't use advertising or third-party tracking cookies. The full list is on our cookies page.

10.Changes to this notice

If we change how we use your data, we'll update this page and the date at the top. If the change is significant and we have your email, we'll tell you before it takes effect.

See also our terms of sale and the cookies page.

Baby essentials, delivered. Waiting at your accommodation when you arrive, or sent to new parents as a gift. Prices include VAT. Delivery is shown separately before you pay.

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